The New York Times reports that major technology companies are trying to reduce the amount of power wasted by PCs and servers. Google and Intel are the leading members of the group behind the “Climate Savers Computing Initiative”.

The initiative’s guidelines set and energy efficiency rating of 90% as a major target. The proposed measures could potentially have an effect equal to removing the emissions of 11 million cars.

A spokesman admitted that the new standards would make buying a new PC slightly more expensive, but pointed out that this would be compensated by the energy savings.

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