Remember the Bat Phone? How about the Shoe Phone?

Well, now there’s the Fish Phone!

Blue Ocean Institute has launched FishPhone, the nation’s first sustainable seafood text messaging service. FishPhone text messaging service enables restaurant patrons, supermarket shoppers and chefs to make healthy, informed and sustainable choices when deciding which fish is right for them—and the environment.

At the seafood counter or while contemplating a restaurant menu, consumers can text 30644 with the message FISH and the name of the fish in question, and within seconds FishPhone will text back with Blue Ocean’s environmental assessment.

For example, I texted “fish ahi” to 30644 and a few seconds later I received:

yellowfin;pole and troll caught (GREEN) few environmental concerns’ longline and purse seines caught (YELLOW) some env concerns, HEALTH ADVISORY: High Mercury

The GREEN and YELLOW refer to Blue Ocean’s Fish Key.